In today’s Digital Age, people, products, and information are a single click away. With such convenience, we tend to get sucked in to email, blogs, news sites, forums and social networking groups that compete for our time. Before we know it, minutes – even hours – can pass and we have little to show for our efforts. We call this phenomenon “time suck.”

Time suck is time wasted, because trying to meaningfully take in and act upon too much information, or “TMI,” that bombards us online is like drinking water from a fire hose: impossible.

In this article, I describe how to use my “Hook, Line and Sinker” method for writing web content that cuts through the clutter online and converts website visitors into paying customers. Read guest blog post.