In life, the term “bounce back” alludes to quick recoveries from illnesses or recessions. In marketing, the term refers to a method retailers can use to get customers to return, or “bounce back” to their stores. I describe how to use bounce back promotions in this blog post, which was one of many I wrote for Bags & Bows – a division of Deluxe Corporation.

As a consultant, I helped Bags & Bows establish their blog and social media presence, create an editorial calendar and corresponding content, and increase their social media following more than 7,000 percent within three months. View blog post.