Good Copy Fast Facebook Page
Join me on…
Testimonial"It’s true — she really does write good copy fast. She understands exactly what I need and delivers it without a fuss. I trust her completely and she has never let me down.” – Kristin
Category Archives: Writers’ Block
Q. Will you teach me how to write better?
A. Sure! Here’s how to write better, in six simple steps:
- Write regularly in a journal or blog to practice articulating your thoughts and ideas.
- Write like you speak, using a conversational tone. Stuck? Record and transcribe your message, which will give you an editable first draft.
- Determine your goal. What do you want to tell readers and why? What do you want them to think, feel, know or do after reading what you wrote? Put your answers to these questions in order and you have your writing outline.
- Write a beginning, middle and an end, following my Hook, Line and Sinker method. To do this, simply pique readers’ interest at the beginning of your copy, tell them the features and benefits of your solution in the middle, and include a call to action at the end. Stuck? Finish this sentence and you have your opening: “I’m writing to tell you that ______.” (Just be sure to delete the “I’m writing to tell you that” part.)
- Edit. Shorten and simplify what you wrote, keeping in mind that, when it comes to copy, less is more.
- Proofread. Run your spelling and grammar checks. Then proofread what you wrote on paper to ensure it makes sense. Have others proofread your writing as well. Your copy should be error free. Read The Elements of Style (4th Edition) to brush up on your grammar skills, or have an editor proofread your writing for you.
For more copywriting inspiration, check out:
- “A Short Guide to Writing Good Copy,” by Kelton Reid, Director of Marketing for Copyblogger Media’s StudioPress division. In his article, he quotes Albert Einstein, who said: “If you can’t explain it simply, you don’t understand it well enough.” So true.
- “How to Write Copy” by Copywriter Damon Verial. It’s clear when reading this free, nine-part series that Damon has studied, learned from, and applied copywriting best practices from the masters — making him a copywriting master, too.
- Peruse writings from those I’ve listed in “A List of Copywriting Masters to Learn From.”
Melanie Lundheim of Good Copy Fast has more than 30,000 hours of business-writing experience. Her clear, concise style helps increase the chances that what she writes gets read.
Need a creative, new way to promote an old product? Mix up the message.
- Observe what else the product is like. Example: a pump is like a heart.
- Research what’s written about hearts.
- Apply these messages to pumps.
Tie a heart theme into your entire pump campaign, and enjoy your genius.
Happy Valentine’s Day!
Share where you’ve seen cross-pollination at work at the Good Copy Fast
Last week my eight-year-old daughter, Tessa Lundheim, greeted me with a poem that had just popped into her head:
You need rain to make a rainbow,
water to make a sea,
flames to make a fire,
and a mommy and daddy for me.
Last September, she told me during bedtime tuck-in:
Every time I see you,
my heart flows loving colors.
On a car ride when Tessa was six years old, she made up a couple of jokes on the fly:
What does Santa use to wash his hands?
Where do flowers grow best?
Observing the genius of a child makes me aware: creativity isn’t learned. It’s innate. We adults just need to tap into it, then express it freely, and without fear.
Copy looking a little sparse? Does it need a little more meat?
- Write a sentence
- Ask yourself, “So what?”
- Answer and repeat
A professor taught me this trick when I was in college. It’s a great way to ace essay exams, and make any copy you write more meaningful.
How do you take your writing to the next level? Share at the Good Copy Fast Facebook page.
April 30, 2012 update: I’ve just learned that the above-mentioned professor’s name is Harold Scheub. To this day, he continues to teach his beloved course at the University of Wisconsin-Madison: The African Storyteller. Read more about him in the article, “Storied Career Inspires Generous Gift.”
Staring at a blank screen?
- Type in, “I’m writing to tell you that __”
- Fill in the blank
- Delete “I’m writing to tell you that”
You’re done! With a good lead, the rest of the copy will practically write itself.
How do you combat writers’ block? Share at the Good Copy Fast Facebook forum.