Melanie Lundheim

Corporate Freelance Writer | melanie@goodcopyfast.com

Make Your Dreams Come True . . . and Benefit a Charity While Doing So

Dianna Huff

My associate, Dianna Huff, is an accomplished copywriter and author of Women Achieving Dreams, a downloadable ebook I recently purchased and plan to read soon. Until I can write a full review on it, here’s more information about the book in Dianna’s own words:

If you’ve found yourself saying, “I can’t” or if you’ve put your dreams (big or small) on hold for “later” or “someday” or “after the kids are grown,” then Women Achieving Dreams will inspire you to make your dreams come true – now, today. 

And, you’ll benefit a non-profit, too.

Each story in this wonderful and unique e-book is personal,
moving – and inspirational. You’ll learn about Judy, who
suffered a trauma no parent ever wants to go through when she
lost access to her son when he was four years old. Instead of
dying inside, she remained strong for the day when she would be
reunited with him.

Then there’s Wendy, who was told she would never walk again – or
have children. Wendy, I’ll have you know, runs triathlons . . .
and she’s the mother of six kids. That’s because she refuses to
let anyone define who she is. 

Purchase Women Achieving Dreams: 

http://profitablefemaleconsultant.com/dreams-ebook

While writing this book, I visited the self-help section at
Borders to see if anything else like it existed. 

Instead of finding books that inspired me, I found books that
made me feel . . . hmmmm . . . the word neurotic comes to mind.
Women who eat too much. Women who love too much. Women who think
too much. (Since when is thinking too much a bad thing?!)

Women Achieving Dreams is a celebration . . . a celebration of
women, just like you and me, who made their dreams come true
through strength, perseverance, and creativity. 

Lois, for example, cut the “golden handcuffs” one day after
hearing advice from an old man at Burger Heaven. Even though she
had a son to support and parents in need, she quit her
high-paying job to start her own ad agency in her New York City
apartment.

Despite being abandoned by her parents, living on government
assistance, and supporting two children, Carolyn put herself
through school and then started her own company – and quadrupled
her income.

Women Achieving Dreams is full of stories like these.

Purchase Women Achieving Dreams: 

http://profitablefemaleconsultant.com/dreams-ebook

When I wrote Women Achieving Dreams, I knew I didn’t want to
give it away, but I also knew I didn’t want to profit from it. 

That’s why when you purchase Women Achieving Dreams, you’re
really making a donation to Girls Fight Back, a non-profit
foundation that teaches young girls self-defense. Since its
founding, GFB has helped over one million women around the globe.

Do something good for yourself and for the young girls coming up
behind you – purchase Women Achieving Dreams. And begin making
your dreams come true.

Thank you,

Dianna Huff

Quick Tip: Cross-pollinate to Great Creativity

Cross-pollinate to Great CreativeNeed a creative, new way to promote an old product? Mix up the message.

  1. Observe what else the product is like. Example: a pump is like a heart.
  2. Research what’s written about hearts.
  3. Apply these messages to pumps.

Tie a heart theme into your entire pump campaign, and enjoy your genius.
Happy Valentine’s Day!

Share where you’ve seen cross-pollination at work at the Good Copy Fast
Facebook page
.

Quick Tip: Energy Flows Where Attention Goes

Inside your mind, what do you say to yourself?

1. Write down your inner dialogue
2. Cross out all negative and false statements
3. Add goal-aligned affirmations

Remember the quote by Taneo Sands Kumalae: “Energy flows where attention goes.” Just like you look forward while driving, focus your full attention on what you want to manifest in your life. Edit out the rest.

P.S. In her radio broadcast, Leadership and Life Coach (and my step-mom) Marcia Hyatt shares Nick Nissley’s quote: “We become the stories we tell ourselves.” She asks, “Am I living out an old story or am I creating a new chapter.” Listen to the short program.

What’s your story, and how is it bringing you closer to your dream? Share at the Good Copy Fast Facebook page.

Fast and Fearless Communication Effectiveness

My friend “Emily” had a nightmare that one of her two-year-old twin daughters had disappeared at the mall. The next day, her nightmare came true. She was vigilantly watching her girls in a busy play area at the mall when one disappeared from her sight.

At first, Emily calmly looked for her daughter by the slide, around corners, and in tunnels. Still, no sign of her daughter. Rather than fear looking like a fool, Emily assertively yelled for help, explaining to all within earshot that her daughter was missing, what she looked like, and that the emergency was real.

About 30 adults heard Emily, who referred to her other twin for an exact description of the missing girl. Several kept their eyes on the immediate area to make sure no one left with her child while Emily searched a nearby hallway, asking everyone she came across if they’d had seen her child.

Someone said there was a little girl in the restroom. Sure enough, it was the missing twin, happily playing by the paper towels. Emily was more than relieved!

Whether the twin had innocently wandered off, or someone attempted to take her, we’ll never know for sure. But what ultimately saved the day was Emily’s fast and fearless communication.

How to Write Web Copy that Converts

Melanie Lundheim's Hook, Line and Sinker Method of Converting

Melanie Lundheim's Hook, Line and Sinker method of converting casual website visitors into paying customers

It’s great to be a communicator in the digital age, when we get to broadcast our messages to the world with a single mouse click. The only downside: there’s TMI (too much information) online.

 

As readers, we get inundated with email messages and blog posts, or easily sucked in to websites like Facebook and YouTube.

 

As Internet marketers, we’re even more challenged to capture and hold readers’ attention, get our messages across, and close sales.

 

Convert Using the Hook, Line and Sinker Method

So how do we convert casual website visitors into paying customers? Use my “Hook, Line and Sinker” method. Here’s how:

 

  • Hook readers with a title that grabs their attention and piques their interest, followed by a lead that manufactures need, invokes emotion, and strikes their pain points.
  • String ‘em along (Get it? The “line.”) with engaging, scanable copy that convinces readers how much your solution will benefit them.
  • End with a sinker, which is your call to action that compels readers to take your bait and act now.

 

Lure ‘em In

The Hook, Line, and Sinker method – to me – is more fun than actual fishing. This doesn’t say much, I suppose, since my idea of hell is having to handle slimy worms while waiting to disturb innocent fish – swatting away bloodthirsty mosquitoes all the while. But you get the idea: convincing people to purchase both challenges and gratifies!

 

Gear Up

So here’s my call to action for you: refer to this format and craft your pitch. Once it goes live, share your success with us at the Good Copy Fast Facebook page. Happy sales!

 

For more in-depth information about my Hook, Line and Sinker method, view my article, Writing for Conversion: The Hook, Line & Sinker Method at Liz Lockard’s blog.

Listen and Learn

With all the listening we do in a day, you’d think we’d be experts at it. Here’s how to improve.

  1. Tune out your own thoughts, judgments and responses, and tune in to the speaker
  2. Notice not only what’s being said, but also the speaker’s nonverbal emotions and cues
  3. Repeat what you heard back to the speaker, validate it, and ask for clarification when needed

Master the art of listening, and you might actually pick up the milk your spouse requested, or ask your boss about her kid’s big game. Chances are they’ll appreciate the rare and wonderful feeling you gave them of being truly heard.

How does active listening enhance your personal and professional relationships? Share a comment at my Good Copy Fast Facebook page.

Workaholism vs. Productivity

Today while listening to Entrepreneur Laura Roeder interview Cameron Herold, author, Double Double: How to Double Your Revenue and Profit in 3 Years or Less, Herold said something that resonated with me:

Workaholics aren’t successful.

Workaholics are just busy.

Imagine the work-life balance, and meaningful success, we could accomplish if we simply focused on our top five priorities every day, rather than getting sucked in to email and other distractions!

During the interview, Herold recommended an online tool specifically designed to help individuals and teams move beyond their mile-long to-do lists and focus instead on what’s really important: teamly.com. Give it a try and report back at my Good Copy Fast Facebook page.