Quick Tip: Cross-pollinate to Great Creativity

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Cross-pollinate to Great CreativeNeed a creative, new way to promote an old product? Mix up the message.

  1. Observe what else the product is like. Example: a pump is like a heart.
  2. Research what’s written about hearts.
  3. Apply these messages to pumps.

Tie a heart theme into your entire pump campaign, and enjoy your genius.
Happy Valentine’s Day!

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