Copy looking a little sparse? Does it need a little more meat?

1. Write a sentence
2. Ask yourself, “So what?”
3. Answer and repeat

A professor taught me this trick when I was in college. It’s a great way to ace essay exams, and make any copy you write more meaningful.

How do you take your writing to the next level? Share at the Good Copy Fast Facebook page.

April 30, 2012 update: I’ve just learned that the above-mentioned professor’s name is Harold Scheub. To this day, he continues to teach his beloved course at the University of Wisconsin-Madison: The African Storyteller. Read more about him in the article, “Storied Career Inspires Generous Gift.”